Master
The Art of Shaping™
Organizations with clear and expansive purpose lead their industry and transform society
SHAPER
The Framework
The Future is Written with Purpose, Vision and Action
There is a wave changing the business landscape. Shareholder value is being revisited through the lens of stakeholder value. Organizations are looking inwards and asking themselves:
What are we about?
Why do we exist?
We are seeing these existential questions coming from collaborators, the value chain, founders and the public in general. Having an answer to them becomes the guiding star for all who come into contact with the organization but also opens a world of endless possibilities of what they can do to pursue that purpose.
Moving from the aspirational to the tangible remains an important challenge. New mindsets, capabilities, structures and understanding of what causes collaborators to engage in the pursuit of an external purpose will make the difference between the organizations that transcend, and the ones that will disappear in time.
The Journey
Becoming a Shaper organization means acquiring mastery
Each industrial revolution has surfaced organizations that are able to adopt and leverage the tectonic shifts in technology while staying connected to the people they serve. The cycles of change keep accelerating and the ability of new players to enter the game keeps growing. Yet, with all this speed it’s critical to lay out the reference points that will help us navigate the movement and build the muscle and capabilities to leverage our people’s strengths and abilities.
The Path
An organization is a tribe in motion
The road to success is shared by a number of stakeholders. The organization’s people are the protagonists of its grand mission. The workplace becomes a place where each contributor can do good through their contribution, and also where the work of their lives can happen. That synergy of corporate and personal purpose allows for exponential growth as people become engaged and committed to having a rippling effect in the world. The development of key capabilities and leadership structures happen through people. Beyond policies, process, technology, an organization is a complex living system that exists in parallel planes in terms of outlook and levels of impact from the contributors to society and the world as a whole.
Established Organizations
There is no doubt that there is no more business as usual. The ability to implement meaningful change is not something that happens once in a while, it is part of an agile way of being and your organization needs to be ready to make it happen. That change has to be anchored on a clear identity and can happen only with the right vision, capabilities and structure. This is not a project, it’s a worthwhile journey.
The
Audience
The transformation towards purpose-driven organizations is well under way. This goes beyond finding a powerful slogan. It is about discovering the reason why your company exists and why it matters in the world. Established organizations often have a clear mission related to their products or position in their industry. Startups rally around the purpose behind the flagship product they are launching and the problem they are looking to solve in the world. A purpose generally trascends and opens a universe possibilities. To take advantage of them, organizations need the right capabilities, structures, vision and practices to ensure engagement. When all of these come together they master
The Art of Shaping!
Startups
You have to get out there, iterate in design, production and delivery of your products and services. The purpose is clear, at least for the founders, but as you scale, it is important for all to understand and recognize it goes beyond the product you are building today. At the same time, your organization needs to create the capabilities and strategy transition from a startup to a corporation.
Identity and Plan
Go beyond a mission statement and discover the power of a purpose. The first step towards becoming a Shaper organization is to define your identity and plan the future your collaborators will want to pursue.
Corporations and
Established Organizations
Change Management
Discovering and designing the organization’s identity is the beginning of an existential journey. To bring those concepts alive, it is inevitable to go through a transformation process. This is why to build the change management capability.
StartUps
Founders often have clarity around the problem they want to solve and how they will impact their users and society. If their vision is encompassing enough and they have the capabilities to scale from an organizational perspective, they will be well on their path to become masters of The Art of Shaping.
Build your organization with a tribe of
Shaper Individuals!
Do you want to know about The Art of Shaping™ for Individuals and how it can be used within a corporate context follow the link below.
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